#Creative wordmark logo how to
#Creative wordmark logo professional

Think about the Casper logo’s swoosh or the Braun logo’s exaggerated “A”.Ĭharacter features may not work in all cases, but they are fun design elements to explore and can help you overcome the fear of boring text.Ĭustom and existing typefaces may have character features that are specific to certain letters, such as extended ligatures or diagonal notches, or other embellishments (as shown below on the “v”)

#Creative wordmark logo how to

Tip How to use a characterĪ single character that stands out from the rest is sometimes all that separates a regular typeface from an eye-catching, eye-catching font. This element of surprise is what makes a logo memorable. Make sure the font you choose has the right associations with your brand and business. You can modify a typeface or have one created from scratch to create a unique wordmark that stands out among the crowd. Do your typefaces have distinctive features such as notches or curvesīeing aware and familiar with the logos of your competitors allows you to select a typeface that isn’t currently in use on the market. How does your font look in lowercase and uppercase letters? Does your typeface weigh a lot? Are you looking for something solid or textured? You should choose a typeface that is easily legible across all sizes and channels, just like any other logo style. Consider: There are many font groups that go beyond these two categories. Here’s an example of how Turbologo categorizes fonts:

serif? Sans-serif has no strokes and is more modern serif has strokes for each character. When choosing a font family, the first question is often: sans-serif vs. For example, “helpful” or “environment-focused.” Next, start looking at font families to determine if they match your adjectives. If you run a life insurance business, a script font won’t work because it doesn’t convey the trust or seriousness of the service.Ī children’s music school or summer camp that focuses on fun, community and learning would not use an all-caps serif font.īefore you start choosing a typeface for your business, consider a few adjectives that describe it. Wordmarks can only be created using letters so it is important to choose a typeface that conveys your brand’s personality. Here are some tips and tricks to make your wordmark stand out: Choosing the right typeface Inexperienced and low-cost designers are unlikely to produce outstanding results. But it is possible to hire a full-service branding company. You can see the difficulty of creating an icon logo or graphic. It should capture your brand essence in a clear and simple graphic. It is easier to focus on your typography and colors, and not try to synthesize your brand into one symbol.

#Creative wordmark logo professional

They look unprofessional or have a confusing concept. It can be hard to find a professional designer who is able to design a strong logo, especially if you are limited on budget.Ī well-designed logo should be simple. It is difficult to create a memorable, well-designed graphic symbol that represents your brand’s image. Too many logos are poorly designed. Poorly designed logos are a common problem for many companies However, it is more likely that you will need to create a new symbol. Additional effort is required to get people to associate the graphic and your brand. If you are a new company or have limited marketing budgets, it is crucial that prospects remember and recognize your name. A well-designed graphic may be able to reinforce a brand’s name, such as Domino’s or Target. When to use a wordmark logoĪlthough wordmarks are preferred by many designers and considered the best form of logotype, it can be daunting to create a wordmark if you’re not a professional designer.Ī well-designed wordmark can be a great solution for many businesses. These are some strong reasons to choose this type of logo: Your brand’s name is reinforced by wordmark logos It is possible to use cultural and visual associations to communicate certain messages using fonts and colors in your logo if you know your target audience. Google, Coca-Cola and Calvin Klein are just a few examples of wordmark logos. These cases have shown that the words are the brand’s visual landmark. It does not include symbols, mascots or badges. Wordmark logos can also be called “logotype” and include monogram variations to fit smaller spaces such as social media profiles or favicons. These logos are simple, so typography and spacing are more important. Choosing thr letter spacing and letter caseĪ wordmark is a type of logo that only includes the company name.Poorly designed logos are a common problem for many companies.

Your brand’s name is reinforced by wordmark logos.